Performance Marketing · Demand Generation · SEO
Growth that
pays for itself.
I build acquisition funnels that turn lean ad budgets into efficient, compounding growth — measured in unit economics, not vanity metrics.
Yogyakarta, Indonesia · GMT+7 · Open to remote
Measurement-first growth marketing for lean teams and lean budgets.
Growth marketer with 3+ years driving customer acquisition across paid media, SEO, and conversion optimization. At GMEDIA I own full-funnel acquisition for 8 brands — most recently leading paid, SEO, and content for Fiberstream, a regional ISP, where I built Click-to-WhatsApp funnels that generated thousands of qualified leads on deliberately lean budgets. My background in large-scale quality assurance at Shopee and Teleperformance shaped how I work: process-driven, measurement-first, and obsessed with the ratio between what goes in and what comes out.
Speaking & training
Also a digital-marketing speaker
Beyond running campaigns, I'm regularly invited as a guest speaker — teaching digital marketing, content creation, and Canva to staff at schools and government institutions on behalf of GMEDIA. Sessions have ranged from auditorium talks to hands-on workshops with live practice.
Capabilities
The toolkit behind the numbers
Paid Media
SEO & Content
Analytics
Lifecycle
Case studies
Proof, in ratios
Real campaigns, shown through unit economics and efficiency rather than confidential figures.
A Quarter of Efficient Lead Generation for an ISP
Ran a full quarter of Click-to-WhatsApp acquisition for an ISP where every sign-up needs a human close — sustaining double-digit CTR and a steady flow of qualified leads across four cities on a lean budget.
Read the case study →An SEO Audit That Reframed Traffic as a Conversion Problem
Audited a site already pulling ~17K monthly organic visits and 9.1K indexed keywords, then reframed the goal: reach was healthy, but authority and buyer-intent were the real gaps to close.
Read the case study →Running Acquisition & Content for 8 Brands at Once
Own end-to-end acquisition and organic content across a multi-brand portfolio — integrating paid media, SEO, content, and CRO into one repeatable, efficient growth system.
Read the case study →Certified