Content & Performance
The numbers behind the work
A month-by-month look at organic content and paid performance across Q1 2025, shown as ratios and engagement — no confidential figures.
Organic performance
Distribution, engagement & top posts
Content distribution
- Instagram41.7%
- Facebook (Mirror)41.7%
- TikTok16.7%
Content format
Organic content — GMEDIA vs Fiberstream
Content distribution
- Instagram38.9%
- Facebook (Mirror)38.9%
- TikTok22.2%
Content format
Organic content — GMEDIA vs Fiberstream
Content distribution
- Instagram47.3%
- Facebook (Mirror)47.3%
- TikTok5.5%
Content format
Organic content — GMEDIA vs Fiberstream
Paid performance · Q1 2025
Click-to-WhatsApp lead generation
Monthly leads & reach
Lead volume tapered over the quarter while CTR stayed in the double digits; budget was refocused on the most efficient cities (Jogja outskirts & Solo).
Content I made
Scripts, direction & creators
Beyond the numbers, here is content I personally created — from writing the scripts to directing the edit and managing creators. Every piece below is real and publicly published; click any card to watch it on Instagram.
Campaign — "Satu Koneksi, Seribu Cerita"
Fiberstream — flagship storytelling reels
Scriptwriting + ProductionI wrote every three-act script for this campaign and led the production of each reel — a local, emotional storytelling angle built to make an ISP feel like part of the community rather than just a service.
Published across the campaign period, which coincided with Fiberstream’s strongest organic stretch — peaking at 470K monthly views (+77%) and +127% follower growth.
Brand content + speaking
GMEDIA — creative direction & social strategy
Creative Direction + Social StrategyI set the editing direction and social-media strategy for these posts. Several capture me speaking at schools and government agencies, delivering short digital-marketing classes on behalf of the brand.
Part of a video-led stretch that grew GMEDIA +137% views and +96% followers month-over-month.
Influencer / KOL
Fiberstream — KOL collaboration
KOL Management + Content BriefingI managed this KOL partnership end to end and briefed the content — aligning a local creator’s voice with Fiberstream’s campaign message.
All posts are public and linked above. Per-post view counts can be added to each card on request.